Growing Synthetic Motor Oil Market Bodes Well for AMSOIL Business Opportunity

According to Erika Vela, crankcase technologist with Infineum USA, North America’s premium synthetic motor oil market is growing  8 percent annually despite a flat-to-declining overall engine oil market. The eroding value of synthetic-blend motor oils is one contributing factor, she said. “The value of synthetic blend claims has deteriorated over time and is now on par with conventional claims,” said Vela. While synthetic blend oils are failing to resonate with motorists, the opposite is true of premium synthetic oils, increasing sales opportunities for AMSOIL Dealers.

An increasing number of consumers favor premium synthetics due to extended drain intervals, increased fuel efficiency and better wear protection. “Premium performance has value for the consumer,” Vela said. AMSOIL extended-drain synthetic motor oils continue to provide motorists the best overall value, ensuring the rock-solid AMSOIL business opportunity continues allowing Dealers of all levels to achieve their goals.

For more information on becoming an AMSOIL Dealer please copy and paste the link below for the AMSOIL Dealer information request form or you can call Joe Petrey @ 218-349-9447


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