AMSOIL Collaboration with 742 Marketing Made Big Impact at SEMA

AMSOIL Collaboration with 742 Marketing Made Big Impact at SEMA


When it comes to automotive style and substance, Jeff Maldanado of 742 Marketing knows what it takes to create a show-worthy car that gets people talking. Just a few years ago Maldonado was a novice on the car-show scene, having shown up at a local Scion car show in Hollywood out of curiosity. Today, he is the president of 742 Marketing, which represents remarkable vehicles from the east coast to the west coast and beyond. Not just anybody with a tuner or show car can become a member of 742 Marketing; only those with a true passion and commitment to their craft are asked to join.

AMSOIL partnered with Maldonado & 742 Marketing for the 2012 SEMA show, and Maldonado and his team delivered some of the best feature vehicles on the show floor. AMSOIL Racing got Maldonado’s take on the car-show scene and why it draws such a following.

AMSOIL Racing: How did you become a car guy?

Jeff Maldonado: It all started one day when I heard on the radio about a Scion car show in North Hollywood, and I was curious to see what it was all about. I showed my mainly stock tC and met some cool people who later invited me to join their team (Team Sciontific). Six years later here I am, running the strongest and well-known individual marketing company in the U.S. with vehicles from the east to west coasts and affiliates in all parts of the world.

AR: What is it about SEMA that gets people so jazzed?

JM: From my personal view SEMA has always been a goal to reach with my personal builds. Why? Because when you are sponsored by many companies, what better way to pay back their commitment with you by showcasing their brands at the biggest show in the world. SEMA fans are driven by the wow factor throughout the halls and in the unique builds that showcase year after year. New product and innovative ideas are what jazzed me the first year I attended in 2009 with my 2006 Scion tC as a Smartwax featured ride. Ever since then I've showcased while trying to keep the wow factor alive.

AR: What led you to choose a Scion for your personal vehicle?

JM: At the time it wasn't about clubs or the scene, it was just about what I could afford and the Scion tC was the perfect fit for me. Now I’ve become a loyal Scion/Toyota customer and I even got hired at a Toyota dealership as a Scion Manager because of my involvement with the scene.

AR: What changes have you seen in the car scene these past 10 years?

JM: For as long as I’ve been on the scene I’ve noticed Honda losing popularity and Scion/Nissan and others gaining street power in the show and race scene. Teams disappear and new ones come up with new styles. Drag racing is being overtaken by Drift and crazy transformer-style body kits are replaced with simple and clean cars.

AR: Cars have both a “sex appeal” aspect and a performance aspect. When it comes to performance, the role lubricants play has historically been underappreciated. Have you seen a change in that over the past few years? (In other words, are more young people today recognizing the importance of premium synthetics like AMSOIL?)

JM: Yes, in the years I’ve been doing SEMA I see more and more of the oil recognition amongst the show and race vehicles. I know a few of my club members will buy synthetic instead of regular oil as a result of us using it and giving good feedback.

AR: Any plans yet for your next personal project vehicle?

JM: Not yet, the FR-S will be returning at least 4 more times to SEMA with different styles.

AR: Where do you hope to see 742 Marketing in 10 years?

JM: 742 is growing every day, and new opportunities are being presented to us that have a big impact on what 742 could be in the future. We stand as a multi-level brand with focus in the automotive and apparel business that tomorrow can evolve into much more. "I HOPE" to me is more like "I WANT" to be the biggest and most reputable aftermarket consulting and marketing company in the U.S., and to be the source for companies like AMSOIL to reach out to.

AR: Do you have a quote that describes you?

JM: hahaha funny you ask that... everyone in the scene now has started to know me for my famous quote "DOWORKSON" that came from Rob and Big "DOWORK," but I added my idea to it to be different.

In an industry where everyone looks to stand out, that hard work is paying off as evidenced by the results being turned out by Jeff Maldonado and his 742 Marketing team.

Vehicles pictured are those of the 742 Marketing team that were featured at SEMA, each one running AMSOIL products.

PRO PROFILE: Robbie Malinoski

Last season started with a bang for two-time AMSOIL Championship Snocross (ACS) champion Robbie Malinoski. After just missing out on victory in the inaugural AMSOIL DOMINATOR race, Malinoski took the checkered flag the next day in the first points race of the season. The two-time Winter X Games medalist carried the momentum through the winter, finishing the season third overall. At 31, Malinoski is considered an elder statesman in the world of snocross, but his passion to race is as strong as anyone’s. As he told AMSOIL Racing, his #4 Ski-Doo is dialed in for the season opener in Duluth, Minn. and he’s ready to hit the snow.

AMSOIL Racing: Ross Martin got the better of you in the DOMINATOR race last year. How difficult is that race and what are your plans to win it this year?

Malinoski: The race is not too bad; it’s heads-up racing, so your focus is just on one guy, which makes life a little easier. The plan this year is the same: wide open for two laps and let the rest fall into place.

AMSOIL Racing: Compared to some riders, you started in snocross at a later age. What were you doing until then and what got you into the sport?

Malinoski: I was at a crossroads in my life at the time I started. I had just graduated from high school and was searching for some direction, so my dad gave me an option to work at his shop in exchange for a season of racing, and I never looked back. Before that, motocross was all that I was doing.

AMSOIL Racing: Is there one victory in your career that means more than any of the others?

Malinoski: I think last year in Duluth was one that I will always hold on to. It took place in AMSOIL’s backyard, and I came out swinging. I have never experienced so much excitement from staff and sponsors than following that win.

AMSOIL Racing: You’ve won ACS championships and Winter X Games medals. What’s left for you to accomplish in snowmobile racing?

Malinoski: As a racer, you never feel like you have made it, and maybe that’s why I am still racing. I think if that feeling ever sets in, then I know that I have raced my last race. But I am more hungry than ever, and I still get nervous before every race.

AMSOIL Racing: Last summer you took on a unique role – fighting forest fires. How did that come about?

Malinoski: I had called [team owner] Steve [Scheuring] that summer and told him if he had some jobs that he needed done, I was his man. So he called and said there was a fire down south, and that [head mechanic] Tony [Clement] and I were leaving the next morning. Then I was gone, so I never had a moment to think about what I was getting into. That’s how it all came to be; it was a great experience.

The 2012/13 AMSOIL Championship Snocross season begins with the Duluth National November 23-25. Watch the action live throughout the weekend at www.amsoilracing.com.

The 2012-2013 AMSOIL Championship Snocross (ACS) season opens in Duluth

RACE PREP: AMSOIL DOMINATOR® - Duluth, Minn.  

The 2012-2013 AMSOIL Championship Snocross (ACS) season opens with the AMSOIL Duluth National November 23-25 in Duluth, Minn. Kicking off the weekend will be the second annual AMSOIL DOMINATOR race. Sixteen of the sport’s top riders will compete for the $10,000 prize in head-to-head, bracket-style elimination races, with the winner of each one-on-one race advancing to the next round. After four rounds of racing, one rider will stand alone at the top of Spirit Mountain as the newly crowned AMSOIL DOMINATOR.

“The AMSOIL DOMINATOR race was one of the most intense races for me last year,” said Team AMSOIL/Judnick Motorsports racer and defending DOMINATOR champion Ross Martin. “It is the first race of the year and everyone is still working through sled setups and tunings, not to mention the nerves that come along with the first race of the year. It makes it even more challenging because the race is so short – you have to give it your all for a couple of laps, so there is no room for mistakes or you will be eliminated. I won the DOMINATOR race last year, and I plan on winning it again this year!"

AMSOIL is the title sponsor and Exclusive Official Oil of AMSOIL Championship Snocross and the AMSOIL DOMINATOR.

Team AMSOIL Full Race Schedules

Team AMSOIL Television Schedules

AMSOIL Motorcycle Octane Boost

Maximizes Power and Efficiency

AMSOIL Motorcycle Octane Boost (MOB) increases octane for power and efficiency. It is designed to improve startup performance and eliminate engine ping and knock for increased power at low-rpm operation. Motorcycle Octane Boost contains detergents that help combustion chambers and fuel delivery systems maintain cleanliness for optimum performance. At the recommended treat rate, it does not harm catalytic converters or oxygen sensors and is compatible with all other AMSOIL fuel additives.

See Pricing Information or Place an Order

Maximizes Power & Performance

When treated at 1.3 oz. per gallon of fuel, Motorcycle Octane Boost increases the octane of gasoline up to three numbers. Increased octane improves power and can eliminate performance-robbing and potentially damaging engine knock or ping (see below).

Improves Low-rpm Performance

Engine knock is especially noticeable in some motorcycles during idle or low-rpm operation and high-temperature driving. Most modern bikes are equipped with sophisticated knock-detection systems that can alter spark timing and the air-to-fuel mixture until knock ceases. Although these systems protect the engine from damage, they can also cause reduced horsepower and poor low-rpm operability. AMSOIL Motorcycle Octane Boost helps reduce the need for knock-detection systems to compensate, ensuring maximum low-rpm power and performance in modern bikes.

Cleans Harmful Deposits

Because Motorcycle Octane Boost contains active detergents, it can help maintain efficiency. For clean up, however, AMSOIL recommends treating gasoline with AMSOIL Quickshot®, which contains a greater concentration of cleaning agents.

What is engine knock and why does it matter?

The tendency of a hydrocarbon fuel, such as gasoline, to knock is measured by its octane number. Lower numbers denote a greater knock tendency; higher numbers denote greater knock control. "Engine knock" is a reference to the sound made from an uncontrolled and early ignition of fuel in the combustion chamber. It causes a knocking or pinging sound, robs the engine of power and can cause catastrophic engine damage. Knock may be eliminated by increasing the fuel's octane.

What is Research Octane Number?

Research Octane Number (RON), Motor Octane Number (MON) and Anti-Knock Index (AKI) are the three most common octane ratings. AKI, the rating with which most North American motorists are familiar, is typically displayed on gas pumps as the average of the fuel's RON and MON [(R+M)/2]. RON, however, is the most common industry rating. Therefore, AMSOIL uses the RON rating when conducting performance tests and product validation. Gasoline's RON generally is a few numbers higher than the AKI posted on the gas pump (e.g. 87 octane fuel, or regular pump gas, has a RON of about 91-92).

When marketing their products, some additive manufacturers have adopted a points system where 10 points equals one octane number. A claim that an additive increases octane 30 points translates into an increase of three octane numbers. This approach is often used only to artificially strengthen marketing claims and is not endorsed by AMSOIL.

Treat Rate

One 4-oz. bottle of AMSOIL Motorcycle Octane Boost treats four to six gallons of gasoline. Slight overtreatment causes no issues,

APPLICATIONS

Motorcycle Octane Boost is primarily recommended for use in four-stroke air- or liquid-cooled motorcycles manufactured by Harley-Davidson®, Yamaha®, Honda®, Ducati®, BMW®, Triumph® and all other four-stroke motorcycles. It may be used in off-road applications, including ATVs, UTVs and snowmobiles, as an alternative to AMSOIL DOMINATOR® Octane Boost. Note: Clean spills immediately using a clean towel. If left standing, Motorcycle Octane Boost can stain painted or metal surfaces. If cleaned immediately, there is no need for concern.

HEALTH & SAFETY

This product is not expected to cause health concerns when used for the intended application and according to the recommendations in the Material Safety Data Sheet (MSDS). An MSDS is available via the Internet at http://www.amsoil.com/index.aspx?zo=1533606 or upon request at (715) 392-7101. Keep Out of Reach of Children. Don't pollute.

For AMSOIL warranty information, visit www.amsoil.com/warranty.aspx.

HP Marine Synthetic 2-Stroke Oil

• Excellent for Evinrude® E-TEC™ factory-lean setting (replaces Evinrude XD100™ 2-Cycle Oil)
• Helps prevent deposits
• Protects against wear
• Low smoke
• Protects against rust
• Low aquatic toxicity
• Superior performance as an injection oil or at 50:1 pre-mix

High-quality motor oil is critical for maximum performance in modern two-cycle marine motors. Direct fuel injection (DFI) improves combustion efficiency, delivering the extra power enthusiasts want, while leaner gas-to-oil ratios provide the reduced exhaust emissions the government mandates. The leaner ratio leaves less oil to lubricate and protect these hotter, more powerful motors, which invites deposits and wear that threaten engine performance and life. HP Marine is proven to excel in these harsh challenges. It controls performance-robbing friction, heat and wear, yet produces low smoke and has low aquatic toxicity properties. It's an oil as advanced as the engines it protects.

Outstanding Wear Protection
The elevated heat and friction of modern two-cycle marine motors can exceed the film strength of inferior oils, increasing the likelihood of scuffing and wear. HP Marine's exclusive synthetic formulation provides increased lubricity for reduced wear during normal and lean-mix operation (see field study results). In 534 hours of field testing, HP Marine completely prevented piston skirt and cylinder bore scuffing, demonstrating its superior lubricity and ability to reduce friction between moving parts. It maintains a strong lubricating film even in lean-mix, severe-service conditions, helping marine engines achieve maximum life.

Excellent Deposit Control
HP Marine is formulated with MAXDOSE™, a system of advanced additives for "super-clean" operation. It helps prevent deposits that lead to poor performance. In field testing, HP Marine inhibited ring deposits that can cause ring sticking and ring jacking (carbon build-up behind the ring, forcing it outward), a phenomenon that occurs in modern DFI outboard motors. It also virtually eliminated exhaust port deposits for reliable, efficient operation.

Proven in Marine E-TEC Field Study
HP Marine was installed in a 250-hp Evinrude E-TEC engine powering a heavy-duty marine rescue vessel. Following a 28-hour break-in period at the normal oil setting, the engine was programmed to its factory-lean setting and operated for 506 hours prior to disassembly. An ASTM calibrated rater examined and awarded each component either a merit rating on a scale of 0 to 10 (with 10 representing no distress) or a percentage rating (with 0 percent representing no distress). Results prove HP Marine provided exceptional wear protection and deposit control. For complete study results, visit amsoil.com/proof

For information on AMSOIL DEALER OPPORTUNITIES - CLICK HERE

AMSOIL is available at the following locations in Superior WI.

Mac Sport & Marine
1525 Broadway Street Superior WI 54880
Phone: 715-718-2700 Fax: 715-718-2701

East End Hardware Hank

2201 East 5th Street  Superior, WI 54880 (715) 398-5050 Big Lake Cycle Emporium 5822 Tower Ave Superior, WI 54880 715-718-2277 Thompson Rental 6009 Tower Ave Superior, WI 54880 715-392-5202

 

PRODUCTS THE PROS USE: My AMSOIL Garage

AMSOIL-sponsored race teams rely on AMSOIL products to get them to the finish line, whether that be on the track or simply getting to the race. Teams are made up of more than just the rider and the race vehicle; additional support is needed from the crew, haulers and pit vehicles. AMSOIL has an online tool that stores vehicle information and facilitates easy product recommendation and ordering. AMSOIL Racing sat down with Internet Services Manager Dewey Asbach to discuss the MyAMSOILGarage™ feature on www.amsoil.com and see how it benefits racers.

AMSOIL Racing: What is MyAMSOILGarage?

Dewey Asbach: MyAMSOILGarage originally launched as a supplement to the AMSOIL Auto & Light-Truck Application Guide. It provides a virtual “garage” in which users store all their vehicle's information so they don't have to re-enter it each time they want to determine which AMSOIL products they need. Users can also track oil and filter changes and establish email oil change reminders. Since it was launched, MyAMSOILGarage has been expanded to allow users to store information for virtually any vehicle, including motorcycles, heavy-duty trucks, lawn equipment and more. You can also set it up to track additional maintenance services such as belt changes, brake work or tires. It has really become a complete vehicle and equipment maintenance software program.
AR: Sounds like you've thought of everything.
DA: The system works well, but we are always working on improvements. We are currently streamlining the account-creation process for new users and making some changes that should make the service even better for our existing users. We are targeting early 2012 for the release of the first series of small upgrades.

AR: How can this tool benefit racers?

DA: Occasionally our Race Program Manager, Jeremy Meyer, manages to convince me to get away from my computer for a while and take in some of our sponsored racing events. The shows are always exciting, but what amazes me most is how much activity is centered around the equipment we fans never even get to see out on the track. These teams are in charge of maintenance for a multitude of equipment behind the scenes. Large teams have everything from massive hauler rigs and motor homes to smaller pit vehicles like ATVs and motorcycles – not to mention all of those smaller motors in things like compressors and generators. Even the smallest racing operation will often have a tow vehicle and trailer to maintain. If your passion is racing, the last thing you want keeping you out of the action is a breakdown of your support equipment, so keeping everything maintained is critical. MyAMSOILGarage can email you reminders when it is time for maintenance on anything you want to track and will have the products you used last time right at your fingertips. It’s a great way to keep maintenance under control so you won’t miss a race and your equipment gets the protection it needs.



For More information and to use MyAMSOILGarage, click here.





AMSOIL Racing

Reformulated, Repackaged XL Synthetic Motor Oils

Reformulated, Repackaged XL Synthetic Motor Oils

AMSOIL XL Synthetic Motor Oils have been reformulated to last longer in service and meet the more stringent ILSAC GF-5 and API SN service categories. Available in four different viscosities, XL Synthetic Motor Oils are recommended for up to 10,000 miles or six months of service, whichever comes first, or longer when recommended in owners’ manuals or indicated by electronic oil life monitoring systems.
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